I have been trying to understand the pastel colors used for the rumored iPhone 5c. They seem like an odd choice. I think the phone would look better in more saturated or darker colors. This morning I realized that the phones could be named for flavors of ice cream: Vanilla, Strawberry, Blueberry, Lemon and Lime. This would make the phones more desirable. Their smooth exteriors make them seem lickable. Using the ice cream in the marketing of their low cost phones would also cheapen the Android OS candy themed names leaving the high ground for the premium iPhone 5s.