I agree completely with your statement, but I just don't think people should be running around calling anything on or in the iP5 innovative.
They are entitled to say whatever they want.
We live in a free society.
Why must you impose your perceptions on others?
Heck the battery life is impressive enough to be called innovative by some. Look at other phones like the S3. It can only last 4 hours with LTE usage.
We get to use 10 hours. Not innovative enough?
You should be grateful for the awesome refinements Apple is able to produce and not just give the same stuff every year. Look at 3GS and now. Refinements is what Apple specialises in.
If you want innovative and impressive designs. Then you should be looking towards Android. They throw out every new design and idea they can think of to compete with the iPhone 5.
But in the end. Which phone gets the highest market share? the iPhone 5.
Not everyone wants a new design every year. We want that Design that is perfect. Just nice for us. Not for us to show off to people but lack substance.