Garz
Retired Moderator
Steve didn't really mention case makers. Here's what he did say (transcript from Engadget):
There's no doubt Apple has cut back (if not completely stopped) providing accessory makers with specs to help them have the products ready near launch. Even if they cherry-pick certain manufacturers and smother them with NDAs, once anything gets near an Asian factory the chances for a leak explode.
The recent Case-Mate story is interesting because the leak came from a well-regarded company's website. They're not some fly-by-night outfit selling stuff only on eBay and shipping from China. But as others have pointed out, those could be for the next iPod touch.
If (very big IF) those do turn out to be for the iPhone 5 and Case-Mate had access to the specs from Apple, that whole "leak" was orchestrated with Apple's approval. Probably because Apple realizes the high chances of a leak from Asia and figured they might as well control the leak for their own benefit. It's very unlikely Case-Mate would risk Apple's ire (and possible lawsuits) just for some short-lived publicity.
BTW, antennagate was blown completely out of proportion. iPhone 4 continues to sell like crazy even after 15 months. Returns & complaints continue to be very low.
At the 21 min 40 sec part of the video posted, Mr Jobs did state they did not show the phone to anybody to make cases. Yes there was some specs leaked since the phone was lost in the bar but there was no confirmation that that would be the official. Apple is very secretive. Thaey dont trust or show anybody anything.