I been thinking about the word innovation in relation to what people EXPECT from apple to present each year. I've noticed one of the only ways to appreciate an apple product is by changing the product. Use a different competitors products e.g a samsung galaxy note or the galaxy 4 , try adjust and see what you like and dislike about it.
I've come to a few conclusions about this word innovation.
Innovation can be defined has enhancing something by creating something new, or a breath of fresh air from the norm.
Samsung is full of this, they add heaps of stuff that is crazy. It's pretty hot the way they add these futuristic features by moving your head , which scrolls a page.
All these things are innovation. Yes.
BUT
Sometimes subtle innovation is what works best for the average consumer.
Consumers don't wanna be confused.they want quality over quantity.
They want a device that is attractive that can do its function with innovation that is user friendly and at the same time built with precision.
The iPhone 5S possess this.
Some people may disagree, but the big question is.
Why do some of them come back to the iPhone?
Yes we know why!
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