I used to only buy my phones in black. The only color I truly loved was my Rose Gold 7+. I still have it as a 2nd backup phone. My XS Max is gold. This year I’m leaning towards Silver for my next iPhone. I have so many cases in different colors, but I always run back to my clear cases to show off the color of my iPhone. My daughter is rocking a lavender 11 and the more I look at her phone, the more I love the color. I wish we could get other colors besides Silver, Space Gray, Mountain Green and Gold.