- 04-10-2010, 07:52 AM #2
The iAd is a replacement for ads already embedded into applications, not in addition to. In other words, if you have any apps now that are free because they are ad supported, those would get the new iAd features (if the developer wants to include iAd).
While anyone could embed iAd features into their applications, it won't happen. It doesn't happen now with the current ad system, so there is no reason it will change with the introduction of iAds.
Don't panic. Your favorite ad-free applications won't become littered with iAds.
- 04-10-2010, 11:28 AM #3
- 04-10-2010, 11:45 AM #4
I'm totally ok with iAd. Like ifonline said, there isn't going to be ads everywhere brecause of it. iAd is just a replacement for the current system. And it's actually better for users. If you DO accidentally click an ad, it opens in the app, so it's really easy to close it and continue what you were doing. Before, the app would close and safari would launch. Choosing to buy an app or use the ad supported version has always been an option, I don't see how iAd changes this.
- 04-10-2010, 12:06 PM #5
As Jobs was trying to explain, I think it's a better model. I can now click on an ad and not be penalized for it by getting kicked out of my current app. Instead of avoided ads l like the plague, now I might click on one if it interests me.
I think it's a win-win.
- 04-10-2010, 03:46 PM #6
Exactly. People seems to be getting a bit paranoid about iAd, and are misunderstanding what it is. It's just a different advertising platform from what is currently being used, not a way to introduce ads into everything on the iPhone.
- 04-10-2010, 05:55 PM #7
- 04-10-2010, 07:11 PM #8
The way people are interpreting iAds: ZOMG, I'm going to go into an app, this big ad is gonna load in my face, and it's going to ruinz my iphones experienzz!!
What is actually going to happen: You see those tiny banner ads a lot of apps already have? Those will be replaced with tiny iAd banners, it's only when you click them the big ad will show, and it's a MUCH better solution because it doesn't force you to leave the app, so say you accidentally click an ad... With AdMob, that would bring you into Safari or the app store. With iAd, it will keep you in the same App. It's actually a lot LESS intrusive and much better.
However: Because these ads are much better and much less intrusive, I'm willing to bet that many more developers of free apps are going to start implementing ads. But the way I see it, a lot of free apps already have ads, and if you really don't want the ads then pay the $0.99. I'm willing to bet this will also bring down the price of apps because of the extra (and more convenient) ad revenue developers will now have access to.
Without advertising and with you not willing to pay anything, why should developers even make apps? It's not exactly fair.
Last edited by Jellotime91; 04-10-2010 at 07:13 PM.
- 04-11-2010, 05:47 AM #9
- 04-11-2010, 06:53 AM #10
- 04-11-2010, 07:09 AM #11
- 04-11-2010, 07:53 AM #12
- 04-11-2010, 08:56 AM #13
- 04-11-2010, 10:32 AM #14
- 04-11-2010, 11:27 AM #15
Transparent to you, the developer (60%) and Apple (40%) will receive advertising revenue.
One of the things that I miss about reading the NYTimes online is the ads. For generations I got my hands dirty reading the Times, in part to see what Brooks Brothers was featuring today. I knew where the ad would appear. While I do not remember all the ads that I liked but I knew pretty much where I would see them. Those ads were part of the experience. Today, I read the Times online and get the Brooks Brothers ad by e-mail. Good enough but not the same.
I prefer to get information from the Internet on my iPhone via purpose-built apps. Some of those apps I will pay for; an ad in one would be offensive. However, more than half of the apps on my iPhone are "free." Many of those will be supported by ads. Those ad will not offend me.
I use Worldmate to keep track of my travel itineraries, mostly flights. Worldmate is a great service and it is "free." The quid quo pro is that Worldmate wants to sell me a hotel room. On the page with my flights is a button labeled "Need a hotel room?" I hardly notice it and rarely click on it It does not offend me. If I were to click on it, Worldmate would use their own servers and the Internet to find suitable hotels. If I book one, Worldmate will collect a booking commission from the hotel but no ad revenue. Apple gets nothing.
Under iAds, Apple servers might serve the content and Worldmate and Apple might collect ad revenue.
Will this result in more ads in apps? I suspect so. I remember the www before there were ads. Ads have certainly changed the experience. Better or worse? Clearly, as in newspapers, there is an upper bound to the proportion of ads to other content.
Last edited by whmurray; 04-11-2010 at 11:32 AM.
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