Nowadays, people have a notion that companies like Apple has a responsibility to consumers. They believe that Apple should do everything in its power to take care of its consumers. That belief is out of naivety, in my opinion.
Apple is first and foremost a company that offers products and services “at a profit”.
It’s no different than buying food from your favorite restaurant. That restaurant offers meals “at a profit”.
With that in mind, Apple also provides a degree of benevolence. Excellent customer service, timely software updates, and a good return policy are examples of its benevolence, but make no mistake about it, those things are designed to benefit Apple first.
Under no circumstances are they obligated to do anything outside of selling you a product and/or service. Note: This is in exclusion of local and regional laws.
Just like at a restaurant, if you paid for a hamburger, and then you were provided with a hamburger, the restaurant is not obligated to refund you if the burger didn’t taste the way you had hoped. Your expectation will almost always be greater than the seller’s. The more money you spend, the greater the expectation. Still, at its core, Apple selling you an iPhone that you have agreed to buy is just a purchase agreement. If you turned the phone on and it works like it should, that’s all that matters.
Apple’s battery replacement option is a win for Apple because it has given the impression that it is displaying responsibility by offering $29 battery replacements when in reality, they are merely offering something “at a profit”.
What are your thoughts about this post?....![](//emoji.tapatalk-cdn.com/emoji41.png)
Apple is first and foremost a company that offers products and services “at a profit”.
It’s no different than buying food from your favorite restaurant. That restaurant offers meals “at a profit”.
With that in mind, Apple also provides a degree of benevolence. Excellent customer service, timely software updates, and a good return policy are examples of its benevolence, but make no mistake about it, those things are designed to benefit Apple first.
Under no circumstances are they obligated to do anything outside of selling you a product and/or service. Note: This is in exclusion of local and regional laws.
Just like at a restaurant, if you paid for a hamburger, and then you were provided with a hamburger, the restaurant is not obligated to refund you if the burger didn’t taste the way you had hoped. Your expectation will almost always be greater than the seller’s. The more money you spend, the greater the expectation. Still, at its core, Apple selling you an iPhone that you have agreed to buy is just a purchase agreement. If you turned the phone on and it works like it should, that’s all that matters.
Apple’s battery replacement option is a win for Apple because it has given the impression that it is displaying responsibility by offering $29 battery replacements when in reality, they are merely offering something “at a profit”.
What are your thoughts about this post?....
![](http://emoji.tapatalk-cdn.com/emoji41.png)
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