I just started my own business painting rustic signs made from reclaimed wood and pallets that I find in my area. Having this watch would definitely help me stay organized and on top of my client's orders. I also work a full time job during the day so being crazy-ridiculously-insane-busy every day with my day job, painting my signs at night and on weekend and being a single mom of 2 daughters, 7 and 10, would maybe be a little easier with a watch that could keep me organized with my calendar alerts, todo lists, phone calls, emails, texts, etc.