If you're running a business, you should have the understanding that your consumers don't just want to purchase something — they want more. Instead of merely buying an item or availing your service, they want a stellar customer experience that comes with their purchase. Customer experience (CX) should be at the heart of what you do. In addition to delivering a great product, you should also make sure that the experience you're offering delights your consumers, leading to a long-lasting relationship with them.
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