I currently have a BB 8830 but am seriously looking at an iphone, becuase a) my contract is up, and b), my new job does not use BIS. However, one thing that seems lacking from my limited in-store playing is easy dialing. My BB of course has voice dialing, but I do not use that very much so would not miss it. I have quite a few speed-dial shortcut, and, on the BB, they are always available with one touch. Even if the phone is in standby, I can hold down "W" for a couple of seconds and dial work, "D" to call home, "V" for voice mail, and so on. I do not use all 26, but I probably have 18 or so. As far as I can tell, the only way to do the same is to swipe, contacts, favorites, then select your favorites -- 4 gestures, or more if you have to scroll down a screen. Is there a quicker way to do this on the iphone, perhaps by creating icons on the main screens? It may seem like a tiny thing, but one-touch speed dialing is very convenient, especially if you are in the car or some situation where you cannot look at the phone for more than a second.