What's going on right now with the cat and mouse game is bad for consumers. It leads people to believe that iTunes syncing with the Pre is all fine and dandy and then they update their iTunes, b/c hey it came up saying it needed to update, and suddenly it doesn't work anymore.
This looks bad for BOTH companies. Suddenly Apple is getting calls asking why syncing is broken, and time is spent to diagnose only to find the device isn't officially supported and told to call Palm, who in turn will blame Apple for breaking it. The average Joe customer LOSES in the end. I'm not talking about the people that visit forums like this or precentral.net or crackberry or anything like that, I'm talking about people like my parents who get these devices b/c they can do so much but are more of a headache in the end for them. And yes, I know the adoption rate outside of techies is going to be low, but it won't be 0.
This game is bad for users, either Palm needs to get on the phone with Apple and figure out a way to make this pairing legitimate or Palm needs to come out with their own software, even if it just syncs against the iTunes XML file.