It appears that it will be 3 AM EST, 12 AM PST. Perhaps trying to not give PST an advantage being 9 PM?
For At&t, these iPhone releases always went off of Apple time which is PST. Could be different for Vzn though
That's true, because Apple is famously based in Cupertino after all. Sucks for those of us on the East coast but I'm still going to be up to order the minute it becomes available.