“don't necessarily prevent tracking” AND “While making it more difficult for advertisers”.
As soon as you see these two statements together, the BS radar should pop off. Translation: it doesn’t prevent tracking but it makes it more difficult for the trackers.
Seriously, that is what Mozilla essentially stated….or more aptly put, that’s the used car sales pitch they stated.
The honest statement: Apple is trying really hard to allow tracking for advertisers while making the tracking anonymous. So yes it still allows “tracking” but not the kind of tracking that provides even standard level of lucrative. And the working of it/API is a pain in the a__.
Look, Mozilla has a modestly fair point on that level. Apple sometimes over complicates/over engineers it. But where Mozilla fails (besides it being a user car sales pitch) is them being dismissive of why most Safari users use Safari. We accept the occasional functionality pinprick for the added privacy benefit.