“don't necessarily prevent tracking” AND “While making it more difficult for advertisers”.
As soon as you see these two statements together, the BS radar should pop off. Translation: it doesn’t prevent tracking but it makes it more difficult for the trackers.
Seriously, that is what Mozilla essentially stated….or more aptly put, that’s the used car sales pitch they stated.
The honest statement: Apple is trying really hard to allow tracking for advertisers while making the tracking anonymous. So yes it still allows “tracking” but not the kind of tracking that provides even standard level of lucrative. And the working of it/API is a pain in the a__.
Look, Mozilla has a modestly fair point on that level. Apple sometimes over complicates/over engineers it. But where Mozilla fails (besides it being a user car sales pitch) is them being dismissive of why most Safari users use Safari. We accept the occasional functionality pinprick for the added privacy benefit.
Oh snap! about Facebook revenue. But they were just the biggest fish to be put in a smaller tank. The list of companies that suffered the wrath of ATT is quite extensive. Who woulda thunk that putting an app on your phone that is designed to record the GPS, transactions, call log, browser, contacts etc etc could be sooo lucrative