When I receive email, I get a notification on my iPhone. The email is not automatically opened and displayed on my phone. If it did, I would have to close it to get to my home screen. What nitsuj is saying, why can't SMS come in the same manner. Leave out privacy concerns, leave out awkward situations, leave out the naughty girlfriend photos (forward those to me). The simple question is, why is just a simple notification not an option like you get with email? Would anyone find it convenient to have their email open and on their phone display as soon as it arrives instead of opening the email manually? Well, it might be convenient but I prefer to open it manually at a time when it may be more convenient to read it. I believe this is a very valid concern and feel this may be addressed by Apple if brought to their attention.