Whose interest is CurrentC really serving?

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Over the last few days, CSV and Rite Aid have disabled NFC technology at their retail outlets to prevent customers from using Apple Pay. It's been reported that this is due to an existing deal in place with a system called CurrentC, which involves the use of an app, QR codes, your bank account, and their servers. Walmart recently explained MXC's ? the consortium behind CurrentC ? position to Business Insider as follows:

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