What was Apple's reasoning for having a practically all white box w/an outline of the iphone 6 Plus?

[pararigger]

Re: What was Apple's reasoning for having a practically all white box w/an outlin...

I don't think they would have ever used Ipay, I + a verb doesn't seem to work. Apple never released an iplay, instead it was air play and carplay.

Regarding apple watch, it's a peripheral not a stand alone product. Think Apple TV.

Touch?.