When you see Apple products prominently used in TV shows and movies, Apple is paying for that product placement. And they probably want their characters to appear affluent, fashionable, or part of modern culture. What better brand than Apple to give that vibe?
I think you're right about this. The show I mentioned in an earlier post is centered around millennials living and working in NYC!
The shows I often wonder about our reality shows. My wife watches a lot of HGTV and I see the people on there all the time having iPhones and Apple products and I wonder if that’s product placement or if they legitimately use them
Great use of Apple products. Don’t see other mfg being used.
I think you're right about this. The show I mentioned in an earlier post is centered around millennials living and working in NYC!
I see it quite often. Big Bang Theory has had Apple Products throughout its run. Right now Leonard wears an Apple Watch and they all use iPhones. I also notice when they switch brands. Modern Family had Apple Products on quite often but somewhere in the middle they switched to, not really sure, Samsung, I think.
I wonder about the ‘reality’ shows too. The one I watched half of them wear FitBits while the others wear Apple Watches. You’d think if that was product placement it would be exclusive.
When you see Apple products prominently used in TV shows and movies, Apple is paying for that product placement. And they probably want their characters to appear affluent, fashionable, or part of modern culture. What better brand than Apple to give that vibe?
Actually, it is a known fact in the entertainment industry that Apple does not pay for product placement. Apple will provide productions with Apple products such as iPhones, iPads, and Macs for free if the production requests. However, Apple does not pay for these product placements. Look it up.