Actually, I could have bought a 32 but I was a cheap bastard and went with the 16 figuring that would be enough. Afterwards, I found that there was only a gig left on my iPhone 4 and my 5 only had 9 gigs left. At that point I knew that it wouldn't make it to my next discounted upgrade with the current memory. So... they allow it, I did it. I've found a few 32s in my area today but they are white. I really don't care if I have to wait a few weeks for the new one. Kind of like driving a hot new sports cars just after it comes out. It's still nice after a few weeks but your ok if you don't get behind the wheel for a little while.