First my family is different, I cord cut about 8 years ago. So we don't have cable. For us, the Apple TV is amazing. We also mostly use Netflix and PBS kids, but there are lots of choices.- from history channel, anamie channel, Hulu, ESPN.. First streaming is great - less expensive than cable. And you watch what you want to watch when you want to watch it. Getting sports is hard, but now there are some streaming bundles if you need sports). I love that we and the kids don't watch commercials. It is amazing how much stuff you don't know you must buy when 8 minutes an hours isn't devoted to what you need to buy. For us, this was especially true for our kids. Now if you are sold on streaming lots of options from Xbox 360, to Roku, to Chromcast, to a computer hooked to your TV. Apple TV is better if you 1) want to play purchased iTunes movies on your TV or 2) want to play videos on your iphone or ipad on your TV. The new Apple TV is more expensive and can also play games and have Apps that do more, but other than light games we rarely use any more than the 3rd (much cheaper)) generation could do. Streaming is the future. Apple TV is a great way to do that.