Best buy didn't have the 7+. Then I figured that I don't take that many pictures. Looking at the battery life, everyone said that the 6s+ was amazing battery, With the 7 getting the extra 2 hours, should in theory, put the 7 battery life on par with the 6s+. Now that I have the 7, it actually does have wonderful battery. It has the same imprint as my droid turbo. the 7+ would probably not be good for in and out of my pocket, i would surely drop it. and I don't exactly wear skinny jeans either. I don't use a case either, but with this stupid camera bump I may be forced to.