LOVEFiLM Instant becoming Amazon Prime Instant Video in the UK and Germany

[iMore.com]

Amazon's European based LOVEFiLM Instant online video service is to merge with Amazon Prime to become Prime Instant Video beginning February 26. The move echoes the way Amazon handles its business in the U.S. and anyone new to Amazon Prime in the next 5 days will lock in a special deal price of just ?49 per year. After that the price rises to ?79.

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