It took me an entire 45 mins to order through the ATT site, but I got it ordered with a now confirmed (just got off the phone with ATT CS line...after a 28 min hold...lol...think they're busy?) date of Sep. 21. Phones are to be shipped overnight for the 21st.
However, she did confirm that any orders that were not fortunate enough to get in within the first HOUR were being pushed to later dates. That jives with other reports I've seen that most carriers had sold out of their initial pre-order, release date phones within the FIRST hour, and 20x faster than previous versions. Wow.
Congrats to all that were lucky enough to snag one! Regardless of how long it'll take. There's going to be some folks waiting in line, or that decided to wait in line, that will be sorely disappointed next week.