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Engagement, affluence, and value: The numbers Apple's using to show Android is #2


Nov 15, 2013
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It's commonplace now for an Apple event keynote to include a slide or two pointing out Google's struggle to get tablet-optimized versions of Android apps out, or charts highlighting iOS' higher web usage share than Android. It's designed to change the discussion away from Android's raw marketshare numbers and towards a metric Apple believes is not only winnable, but more important. During their Q1 2014 conference call, however, Apple hammered the point home more times, in more ways, than ever before. Apple made a constant, concerted, and conscientious effort to position themselves as first and foremost in the areas they think should matter the most to investors, developers, and ultimately customers. And to position Google's Android as a distant #2.

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