Apple's iPad revenue fell by 25% last year, but for one obvious reason

[iMore.com]

In a financial earnings call, Tim Cook confirmed that iPad sales have dropped significantly, but this isn’t the full story.

Apple's iPad revenue fell by 25% last year, but for one obvious reason : Read more

 

[Wotchered]

The reason is that iPads last a long time and perform so well that people see little need to change them.

 

[FFR]

iPads are doing great for their upgrade cycle or lack there of last year.

Mac revenue $7.78B
Vs
iPad revenue $7.02B

 

[Wotchered]

Good, I believe that the base models are a really good, Value product.

 

[FFR]

Extremely good.

Probably why consumers are using mobile over traditional computing.