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Apple reinvents the iPhone launch queuing system without help from the Brits

iMore.com

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Nov 15, 2013
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Apple is rethinking its purchase process for the iPhone 6 by introducing a virtual queue system called Reservation Pass. Instead of issuing paper cards to customers waiting in line, retail store executives will issue digital reservation cards, which are sent via a text message or email.

Full story from the iMore Blog...