Apple launches poetic new iPad Air campaign: 'What will your verse be?'

[iMore.com]

Apple just debuted a new iPad Air commercial and campaign centered around poetry and what it means to be human. Called "What will your verse be?" it once again ties into Apple's "intersection of technology and liberal arts" theme by acknowledging the importance of science, but praising the achievements of the human soul. The ad is complemented by a page on Apple.com that shares some verses, from the top of the world to the depth of the ocean.

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