Apple's latest "your verse" feature takes the iPad to a new summit

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Apple has long held a policy of building their advertising efforts around ideas and uses instead of specs and features, and the latest entry in their "your verse" series is no different. The last entry took us deep under the sea, and so it seems only fitting that Apple turn the spotlight to the opposite extreme: mountain climbing. Mountaineers Adrian Ballinger and Emily Harrington talked about how the addition of the iPad to their gear has changed how they scale some of the tallest peaks on Earth:

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