Entering 2024 and more and more longtime android users are switching to iPhones for the first time.
Actually not just the US but globally:
“If you look at the U.S., iPhone grew and the installed base hit an all-time high; it’s very difficult to measure the replacement cycle at any given point, so Apple focuses on the installed base, which is growing”
But China:
Currently number 1 in China for q4 as well as the entire year. Additionally:
“Solid growth on iPhone upgraders YoY in China and 4 of the top 6 smartphones in urban China”
India and Indonesia:
India grew strong double digits as Apple managed to surpass the 10-million-unit mark in shipments and is now number 1 in revenue for the Indian smartphone market, the first time in a calendar year. Indonesia hit a quarterly record in iPhone adoption for q4
Everywhere else:
Installed based hit record high, The company set all-time records in several countries and regions, including Latin America, Western Europe, the Middle East, and Korea.
iPhones were 4 out of the top 5 models in the U.S. and Japan,
4 out of the top 6 models in urban China and the UK
All top 5 models in Australia.
Info from the q4 2024 or Apple q1 financial call
Interesting.. in UK overall iPhone stands at 51%+. But the kids stand at 74% ! so maybe looks good for the future for Apple.