carsly
Well-known member
Pricing games
I can see $500 and $600 price points again - Apple is a master of engineering a product to a price point rather than vice versa. Once you spill above $600 then you will quickly enter cheap laptop and mini-notebook territory. Yes, different devices but until now computers (PC and laptops) have had higher price points - call if $1,000-$2,500 than cell phones at $50 - 400 with significant room between the two. What Apple adeptly did with the first iPhone was choose a price point in between to test price sensitivity for mobile devices at something above a traditional cell phone price but below a computer price. I would fully expect something close to the original iPhone price points (which were quickly adjusted, if everyone remembers) with perhaps tests slightly higher for a premium offering - maybe additional storage space - not unlike the macbook air pricing with SSD.
I can see $500 and $600 price points again - Apple is a master of engineering a product to a price point rather than vice versa. Once you spill above $600 then you will quickly enter cheap laptop and mini-notebook territory. Yes, different devices but until now computers (PC and laptops) have had higher price points - call if $1,000-$2,500 than cell phones at $50 - 400 with significant room between the two. What Apple adeptly did with the first iPhone was choose a price point in between to test price sensitivity for mobile devices at something above a traditional cell phone price but below a computer price. I would fully expect something close to the original iPhone price points (which were quickly adjusted, if everyone remembers) with perhaps tests slightly higher for a premium offering - maybe additional storage space - not unlike the macbook air pricing with SSD.