I wouldn't necessarily say I'm switching because I buy a lot of phones, but the IP7+ may be my primary phone for awhile. I kept my Iphone 6 plus for almost two years, which is a long time for me, but it wasn't my primary phone.
I really like the Apple ecosystem but have never fully delved into it, especially since apple music and itunes basically messed up my entire music library and playlists. I love the Ipad, and always have one, it's still the best tablet overall for me.
I'm probably the contrarian of this thread, because as soon as the new Google phones are announced, I'll be excited about Android again.