A lot of the post-game analysis surrounding the Apple Watch event in September centered on the showcasing of a list of features rather than the presentation of a clear case for why people need it in their lives. There was no iPhone-style "are you getting it yet?" moment or iPad-style "better than both" argument. Yet the neither of those devices really sold based on those pitches. The iPhone had us at the interface and the iPad at the experience. Because of that ? because we've seen amazing interfaces and enjoyed incredible experiences already ? the Apple Watch will have to have us at something else. And that something else will be convenience.
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