What I'd do with my case...
I would take it with me to all my presentations, workshops, and especially my college classes.
You see, I'm part of a non-profit organization that is dedicated to revolutionizing Education thru mobile technology. It's comprised wholly of students who travel around the country giving presentations and providing hands-on workshops where fellow Teachers&Educators learn how we incorporate an iPad into our educational experience.
Most of all, we take our iPads and only our iPads to our classes. So I would be utilizing this case to its maximal potential, all the meanwhile exposing it to many potential customers along the way.
I would love to tell you more about the organization, and if you're interested in furnishing not just me, but the entire team with your cases, we would be highly appreciative. We would go above and beyond in showcasing your product and inspiring sales.
I hope to hear from you soon!