They don't normally give major discounts on their phones like Samsung does. But Apple (to me) last longer without the issues later down the road. The 11 pro max would easily last 4-5 years, but with 5G coming out the urge to upgrade may be soon than later. I normally get a new iPhone each year at release, this year I was thinking about keeping my pro max. I'm gonna watch the event today and see if the 12 pro max will come with pro motion refresh and what battery life to expect. I know 5g adds to battery drain and right now the 11 pro max last me a solid day of usage with added juice into the next day. If the 12 pro max can offer at least a solid day of battery then I'll most likely upgrade bc I do like the iPhone 5 design.