Honestly, because it seems like some people who put their orders in the same time as others are going to get their watch on launch day and others aren't, and I get that maybe you and maybe some other people don't care about, but some people do. And that doesn't make anyone better or worse than anyone else, it's just the way that it is. I definitely get a thrill of getting my apple product on launch day, Apple knows people feels that way. At the stores on launch day an alien could mistake the scene for a religious revival, so for them to act like its just business as usual that some people get shipping notifications and others don't and some get their products on launch day and others don't, is nonsense.