Here's how product dev. works. You have an idea, work up a design, then send it to vendors for rough quotes. You then either proceed or not. If the former, you create a rough prototype for approval and this too is quoted on. Then a full-on prototype. Then maybe even a small production run to get costs down. At each of these points, vendors may get collared for quotes and the moles go running to media contacts -- and at each point, marketing direction may change. It's NEVER a straight line and the ratio of first designs approved to final product may be 33% if you are brilliant at this game. So all or none of these rumors may be based in fact, but the one sure bet I'd make is for a bigger iPhone -- probably the more expensive one -- promoting alongside the 5s. Why? Because they can't ignore that segment, and the rumor mill says there's one at some stage in dev. I'd personally want the bug one to be the high end, but may gave to wait me more year for that.