Can we please focus on Apple's actual strengths and weaknesses, instead of what the company might theoretically, possibly, one day do?
The big news earlier this week was that Apple had reportedly punted its plans to make a television set. The report suggested that the company had worked on it for over a decade: Comments Steve Jobs made to biographer Walter Isaacson have helped stir that pot for years, but the bottom line is that it isn't happening. Between this and the mythical Apple car, we spend an almost idiotic amount of time speculating on what Apple might do, instead of what they're already doing that could be improved.
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