Here's a link to an article/utility that will allow you to take your Lion installation files and create your own boot installer on either a DVD or a USB thumbdrive.
Eliminate the need for an online recovery install.
Why Pay For A Lion Boot Disk? Use This App To Make Your Own | TechCrunch
Eliminate the need for an online recovery install.
Why Pay For A Lion Boot Disk? Use This App To Make Your Own | TechCrunch