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What I mean is, if you go to App Store > Updates > Purchased and download apps from specifically those iCloud purchased apps, are you experiencing extremely slow downloads as opposed to just downloading an app from anyplace else other than the purchased section?
I started noticing this yesterday when I restored my 6 Plus from an iCloud backup and it was taking forever to download apps. I ended up restoring as new and just started downloading a few apps by simply searching for them. Then I figured I'd scroll through my purchased apps to hit the download button from there and that's where I noticed this problem which explained the initial slow iCloud restore.