I originally thought it was just a gimmick, but when I got a Palm Pre and a Touchstone I was actually very surprised at how handy it was. There was no fumbling around for a cord behind a nightstand, wear and tear on ports, etc. I ended up getting a few of them and had one in my car; the magnets held it on quite securely so I never had it fall off. It just made something as simple as charging that much more enjoyable. Clearly it's not a huge revolution as inductive charging has been around in other forms for years (ever used an electric toothbrush?), but once you try it it's hard to go back to plugging in a cable, and ridiculous as that may sound to someone who has never used it. Now I will agree that this convenience is only useful in my opinion if it's already built into the phone, because I don't want to add a bulky case just for the sake of charging it, but I think it's a nicety.