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I can't speak for the U.S, U.K., etc. but in India... Apple devices are a sort of status symbol.
I just came from WP and Android and I was curious about this same question. I found one very valid reason. I entered the iPhone world with a 6s Plus bought from eBay against my better judgement. I took it to the local Apple Store in Gilbert, AZ and a young lady sat with me and went over it in great detail. She tested the hardware and software. She found that the mic up top and the main speaker at bottom failed the test. My mood changed to worry and she said she would take it in the back and clean out both ports and see if it helped. It did and it passed all tests. I spent over 30 minutes with her and it cost me zilch. That support does not come cheap. There were about a dozen Apple people running around helping people with problems, answering questions and yes, sell new phones.
I now know one very large reason their hardware and support costs. I think it's worth it.
