Why I bought my iPhone 3G at the Apple Store


Well-known member
Jun 27, 2008
Aloha everyone,

I'm a recent convert to the light (I came from the Dark Side in August 2006 :D), and have really enjoyed the buying experience of the Apple Store. Both last year and this year I waited in long lines to purchase my two iPhones (although my 1st gen iPhone is now effectively an (my wife's) iPod touch), and the Apple Store employees have made the wait a bit more bearable than it could have been. Last Friday, they brought out Cokes and Mountain Dews (albeit warm), locally-canned fruit juices, fresh fruit, various candies, and even popcorn!

That's not the best thing that happened, however. We reached a point where the AT&T servers crashed hard and Apple finally made the best decision possible. Since the AT&T activation office had closed, Apple gave us two choices - 1. we could either wait in line and hope that everything went through successfully, or 2. we could put our name and desired iPhone on a list to be picked up the next morning. The Apple Store employees would then find a matching iPhone and affix a Post-It note with our name on it. We only had to return the next day between 8AM and 5PM to pick it up. We were apparently to be put in a second line, separated from the people who just showed up on Saturday morning.

I chose the latter and showed up the next morning around 7:30, not knowing if my "line" was long or not, only to be told that I could simply walk straightaway into the store. My line was actually in the store, and only consisted of three people! I was literally in and out within 40 minutes, and was able to both make and receive phone calls (I was told that it may take up to 6 hours to begin receiving calls) only a short time later.

In my opinion, the Apple Store really goes out of their way to take care of their customers. None of the steps taken above needed to be taken, and with other stores/products may not be taken. The Apple Store employees even took the time to keep us constantly informed of the current activation status, then stayed behind to chat with us. It was a rather enjoyable time. I was also able to get a real good, up close and personal, look at both the black and white iPhone 3G models as all of the Apple Store employees were using them.



Well-known member
Jun 10, 2008
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allow me to share the horrible experience i had at the AT&T store...

I arrived in line at 6am. Many of the Employees walking thru the line to get inside for a "staff meeting". once their meeting was over, an Assitant Manager trolled the line no less than 10 times, counting how many people were online. he never asked who is getting phones, since the people infront and behind me were pairs (father & son) and getting 1 phone.

Getting closer to 8am, the Assistant manager finally came out and began to ask if each person was with someone else, and what phone they wanted to get.

8am arrives, they put out black poles & chain to corral the group toward the front door. multiple police officers arrive. there are 8-10 sales positions open. the first group of 8-10 customers, take no less than 30 minutes to process.

I finally get into the door to a sales position at 9:30, i was #41 on the line. I finally found out at that point that i was able to get my 16gb black Ip. I handed the sales person my pre-approval credit slip. they then ran my numbers (SSN & Drivers license) and after a 10 minute process, they told me that they could not process my order today because of a "billing error". they handed me a business card with customer service ph # on it, and asked me to leave. i threw a fit. i told them to hold MY iphone on the side, and i walked just outside the door to call customer service.

Customer service informed me that the "billing error" was because when they ran my credit, they opened an account. then on this morning they attempted to open a second account. which prompted the error. they simply needed to close the prior account and open a new one. I walked back inside and spoke to the manager, who then spoke to the sales person... it was at this time that itunes got so bogged down, nobody was leaving with an activated phone...

i finally got totally processed and left at 11:30... i spent 5 hrs and 30 minutes at that store... stood on line for 3hrs and 30 minutes, and spent 2hrs with the sales rep.

I promise... I will NEVER go to an AT&T store EVER AGAIN! --- APPLE store, or Nothing!

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