Since Apple has joined the band of retailers offering an upgrade program, is it possible that Apple has chosen to price its new flagship starting at $999 to get more people into its upgrade program? Think about it. A good deal of outright buyers keep their devices for two years. Afterwards many of them either keep the device, pass it down or sell it. By joining the upgrade program, Apple would get at least half the price of the device monetarily, as well as the device itself which it can then re-sell as refurbished, use it as an exchange for a damaged device or donate it. It’s a win-win for Apple. What do you think?