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People are going to tell you both the Jet Black and Gold are elegant phones, but not a one will know what you prefer. My suggestion is go to an Apple Store and compare them side by side. Then make your decision. I could tell you Jet Black because I own one. Or I could tell you gold because my wife has one. But those are our preferences not yours. Ultimately you need to make the decision as you do not want to regret your purchase down the road.