I suppose it goes with the territory when you're the most legendary and gigantic consumer electronics company on the planet, and you exist in an astoundingly interconnected world that demands amazement on a daily basis. But, my goodness, I find the levels of expectation and the amount of doom-crying among critics and observers of Apple to be completely ridiculous. The company has created an amazing array of products and services. They could never produce another new product or service and still go down in history as one of the most significant technology companies of all time. They have more than earned the right to take a breath and be given some time before they blow our minds again with the next game-changing product. But that ain't happening. The expectations for Apple to deliver mind-blowing products and services every quarter are simply ridiculous. I can't think of any other company that exists under such insane expectations to continuously deliver revolutionary new products. Hell, Coca-Cola puts out the same product every year, and no one expects them to reinvent the soft drink business every four months. I wonder if these incredibly high expectations excite and inspire the leaders of Apple or turn them into basketcases.