What do you like most about the Apple brand?

[iMore.com]

At this point it's no secret to many folks that Apple is one the most valuable brands in the world. Back in September, they took over the number one spot on*Interbrand?s Best Global Brands report displacing Coca-Cola for the first time in 13 years and with each new release of a product, Apple's brand loyalty shows by way of the line ups outside of Apple stores across the world.
But what do you like most about the Apple brand? What causes you to get in those line ups and often wait hours to be among one of the first consumers out there to get your hands on their latest product? Is it the quality of the end product? Is it the top notch customer service? Ease of use and dependability?*

Full story from the iMore Blog...

 

[Jaguarr40]

One word..... SIMPLICITY!!!!!

 

[luckie8]

One word..... SIMPLICITY!!!!!

very well said..