What do you like most about the Apple brand, and how can they improve?

[shanghaichica]

I like the fact that apple devices just work. They are reliable and predictable. Build quality is also pretty good and their customer service is only rivalled by amazon.

 

[RavenSword]

E really like there build quality and customer service.

However, what's probably going to push me away is the price these devices are and there lack of inter app comparability.

 

[mjh483]

My first Apple product that I've ever used was the 4th-gen iPod touch. It was my roommate's. I loved it. At that time, I didn't know anything about tech. So I didn't know what brand made it, or what operating system it ran. But I just loved using it.

And that got me buying an iPod nano, iPod touch, iPad 3, iPhone 5, and MacBook Air now. As I keep using Apple products, the one key thing that keeps me loyal is the obvious care that Apple products prove to the user. I always get the feeling that Apple has really thought out everything very well for the customer and put an incredible amount of care into everything they make. Down to the volume buttons on the iPhone or the surface feel of the MacBook trackpad.

My only wish for Apple now is that their famous "attention to detail" is falling off. iOS 7 is blatantly an unfinished product. Even new products like iPad Air and iPhone 5s have a lot more crashes than ever. iPhone 5c case. That's all I want.

 

[mjh483]

Well, people always praise Apple for great customer service. But one thing to note that it is only applicable in places where the official Apple Stores are present. In places like Singapore( which is always in the first list of countries for any recent product launch), customer service is horrible. My friend's cellular iPad 2 had an antenna problem but the service centre didn't replace it because the had scratches and bumps.