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I wanted to buy the "Sport Loop" band, which is nothing more than a piece of fabric and velcro. With tax, $52.43!! WTF?! For about 5 square inches of fabric, 1 square inch of velcro, and less than an ounce of aluminum or steel, that has a total value of about $0.10, they charge over $50!!
Granted they need to make money, package it, build it, fine. But $50 damn dollars?!
Aftermarket ones on amazon and eBay cost $15.
I know apple is expensive and they try to market themselves as high end, I understand that, and I am willing to pay.
But this is insanity for a piece of fabric. It's worse than paying $30 for a piece of molded rubber (aka iPhone case).
I paid $400 for the watch, at least let me pick my band. Instead I have to select from their pre-configurations of colors and styles, and then I have to buy another band to get the color and style that I want.

Sorry for the rant, but this is ridiculous.