Was Apple's Beats acquisition really a 'no brainer'?

[iMore.com]

Last night the Apple news we've all been wondering about finally became official: Apple bought Beats The company now run by Tim Cook reached into its wallet and pulled out $2.6 billion big ones (plus another $400 million in stock that vests later on) to acquire Beats Electronics, Beats Audio and of course the incredible talent behind the company. This includes Jimmy Iovine and Dr. Dre, who both become Apple executives.

Full story from the iMore Blog...

 

[leoarod]

Very good !


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[agarwal.apar]

Time will tell..


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