You could have called BS on it when you read that the unlocked model would be released on the 21st...then the price is just comical. Then you scroll to the bottom and see the "3D display" and realize you're in lala land.
Here's a techcrunch one too. Also, just as I had posted the first link, I got a response from an Apple Store associate (via the chat) who told me to "stay tuned" for unlocked info once the preorder page goes live.
You have always been able to buy a factory unlocked iPhone 4 and 4S. Directly from Apple.com and Apple stores. And the same will be applied with the iPhone 5. Contract free is the way to be...